Reflective Report

Question: Write a reflective essay that aims to introduce certain attributes that can improve the marketing mix policy of the new product Acne Blemish Solution. Answer: Introduction The current study is a reflective essay that aims to introduce certain attributes that can improve the marketing mix policy of the new product Acne Blemish Solution. While conducting the study, it had been determined that the longevity of the FMCG (Fast Moving Consumer Goods) products in the Malaysian market is highly fluctuating. Therefore, I have generated the idea that, since, the brand MP Beauty Care has chosen to launch the Acne Blemish Solution products need to make a persistent product recall activities to withstand its sustenance. The existing study would scrutinise on the previous marketing mix methods applied to position the product in the market and provide the effacing solutions for its further improvement. Body According to Ali et al. (2016), the customers generally look for the familiar ingredients in the acne product. I have understood that the teenagers generally believe that the common ingredients like clay, mud packs, cucumber and green tea to be a useful ingredient to remove the acne issues. Therefore, as per my opinion MP Beauty Care needs to highlight the presence of cucumber and green tea along with the benzoyl peroxide acid. Although the product consists of the common acne removing ingredients, yet, it failed to highly the elements in the package. This might enact to be a constraint to receive the depicted reactions of the customers. Hence, the presence of the familiar ingredients needs to be mentioned in the product package to convince the customers. The pricing strategy initiated by the management of MP Beauty Care is highly effacing and lucrative. The concept behind the pricing strategy thoroughly gets aligned with the current purchasing attitudes of the target customers. I have acknowledged the fact that the teenagers definitely have the tendency of switching towards the products that offer a premium price range. Especially, placing the Acne Blemish Solution at RM 14 would be adequate for the enterprise to pursue the teenage segment. Conversely and Rajendran (2014) determined that placing the product on the premium level of the initial phase might be a risky approach for the brand. The teenagers rely heavily on the pocket money. Thus, the high price margin of the new acne solution product might not be a sufficient measure to receive the effective purchasing action of the teenagers. The idea I have generated after conducting the research work, the teenagers are highly aware regarding the difference between a pimple and acne issue. Therefore, especially the female segment prefers to visit the acne clinics to receive the corrective treatment (Grubor and Milicevic, 2015). The marketing activities of the acne clinics are highly convincing to convert the target prospects. Therefore, it would be a smart initiative to place the product in the acne clinics and convince the experts with the formula to apply the product to the patients. The promotional strategy of the particular brand for the specific products had been highly effective. Prakash and Pathak (2014) denoted that apart from the website, traditional and the blog promotion, Acne Blemish Solution needs to be promoted on the Facebook pages. Facebook is highly popular amongst the teenagers. Therefore, it can be the exclusive platform for the reaching and interact directly with the target audience. Conclusion The particular study had facilitated me to enhance my knowledge in the FMCG segment. I have generated the idea regarding the marketing activities that needs to be undertaken while launching a personal care product in the Malaysian market that basically targets the teenage segment. My idea regarding the particular subject had become transparent to a possible extent, the knowledge I would be implementing in my upcoming professional career. References: Ali, M., Ilyas, M. and Abdul Rehman, C. (2016) Impact of consumer centric marketing mix elements on consumer buying behavior: An empirical investigation in context of FMCG industry of Pakistan, Kuwait Chapter of Arabian Journal of Business and Management Review, 5(5), pp. 3042. Grubor, A. and Milicevic, N. (2015) Measuring on-shelf availability of FMCG products, Industrija, 43(1), pp. 5371. K, J. and Rajendran, G. (2014) Examining variety seeking BehaviorA study with reference to fast moving consumer goods (FMCG), Journal of Food Products Marketing, 20(3), pp. 283307. Prakash, G. and Pathak, P. (2014) Understanding rural buying behaviour: A study with special reference to FMCG products, Indian Journal of Marketing, 44(8), p. 43.